Adidas faces boycott over amputee campaign featuring Israeli soldier

Adidas faces boycott over amputee campaign featuring Israeli soldier

NewsFeed

Adidas faces boycott over amputee campaign featuring Israeli soldier

Adidas is facing calls for a boycott after featuring a former Israeli soldier in a campaign promoting its single-shoe service for amputees. Shalev Biton lost a leg in Gaza, with a social media campaign emphasising more than 5,000 Palestinians also lost limbs.